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Looker Studio

Free cloud dashboards for connecting data, visualizing KPIs, and sharing reports

Data VisualizationData VisualizationCloud BIDashboardsTrial

Looker Studio is Google's free cloud data visualization and self-service BI tool. It connects Google Analytics, BigQuery, Google Sheets, and hundreds of third-party sources to create interactive dashboards with real-time collaboration and sharing.

Updated

2026-09-11

Platforms

Web

Freemium

Looker Studio: 100% free, including most visualization components and core data-source connectors. Looker Studio Pro: about $9/user/month, adding enterprise asset management, project-space collaboration, scheduled report delivery, and Google support. The monthly/annual billing difference, connector quotas, enterprise terms, and current regional pricing should be confirmed on Google's official website.

* Pricing is for reference only; see the official site for current pricing.

Looker Studio
lookerstudio.google.com

Key Features

  • Data connectors

    Bring together Analytics, Ads, Sheets, BigQuery, and partner connector data in one report.

  • Visual reporting

    Use charts, filters, and calculated fields to present live business metrics clearly.

  • Scheduled delivery

    Use Pro capabilities to schedule report delivery and keep stakeholders updated.

  • Sharing and embedding

    Collaborate in the browser, share access-controlled reports, or embed them on web pages.

Best For

Digital marketing teams

Combine Google Analytics, Ads, and Search Console data into campaign performance reports.

Small businesses

Create shared KPI dashboards from Sheets and business data without a large BI budget.

Google Cloud data teams

Visualize BigQuery and other connected sources in collaborative browser-based reports.

Pros

  • Core product is free and browser-based
  • Strong integration with Google's data ecosystem
  • Easy sharing and collaboration for recurring reports

Considerations

  • Advanced governance and support require Pro
  • Connector, quota, and source-data limits can affect workflows
  • Complex modeling may require BigQuery or another dedicated BI layer

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