Luma AI

Create cinematic video, images, and audio from one credit-based creative workspace

Video Generation ModelVideo GenerationImage GenerationCreative AgentsPaid only

Luma AI is a multimodal creative platform for generating and transforming cinematic video, images, and audio. It brings Luma and third-party models, credit-based usage, and Luma Agents into one workspace for creators and production teams.

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Updated

2026-06-09

Platforms

Web

Paid

Paid subscription plans; the pricing page does not show a personal free tier or trial. Annual billing saves up to 20%:* Plus — $30/month or $300 billed yearly; 10,000 credits, Luma and third-party image/video models, guest collaborator edit access, and commercial use.* Pro — $90/month or $900 billed yearly; 40,000 credits and 4x usage with Luma Agents.* Ultra — $300/month or $3,000 billed yearly; 150,000 credits and 15x usage with Luma Agents.Business and Enterprise plans require contacting sales. Credits are consumed by video, image, audio, and utility operations, with costs varying by model, resolution, duration, and action; the current pricing page lists the detailed rates.

* Pricing is for reference only; see the official site for current pricing.

lumalabs.ai

Luma AI Key Features

Cinematic Video
Create text-to-video and image-to-video clips with model, resolution, and duration-based credit costs.
Image Models
Generate or edit images through a range of first-party and third-party models inside the same account.
Luma Agents
Automate and coordinate creative tasks with higher agent usage allowances on Pro and Ultra plans.
Audio Tools
Use audio generation, speech, isolation, separation, transcription, and other credit-based utilities.