Adobe Firefly Video

A commercially safe AI video model for editors and creative teams, with text-to-video, image-to-video, and generative extension

Video Generation ModelAI VideoText to VideoImage to VideoTrial

Adobe Firefly Video is Adobe's generative video model for professional creative work, integrated with Premiere Pro and the Firefly web app. It generates clips from text or images and supports camera motion, frame extension, and intelligent frame interpolation.

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Updated

2026-09-10

Platforms

Web / Desktop / Premiere Pro

Freemium

Firefly uses Generative Credits and can be subscribed to separately or included with Creative Cloud plans.Firefly Standard / Pro: approximately $9.99–$19.99/month, with 2,000–4,000 credits for generating video and other content.Pro Plus / Premium: approximately $49.99–$199.99/month, with 10,000–50,000 credits, higher priority, and unlimited generation access for selected video models. Credit consumption and model availability vary by plan; confirm current pricing with Adobe.

* Pricing is for reference only; see the official site for current pricing.

firefly.adobe.com

Adobe Firefly Video Key Features

Text-to-video
Create short video footage from natural-language creative direction.
Image-to-video
Turn static images into motion assets for campaigns and creative edits.
Generative extension
Create additional frames to repair edits, transitions, and missing footage.
Adobe workflow
Bring generation and editing into established professional post-production workflows.

Adobe Firefly Video Best For

Video editors and post-production teams

Extend shots, create transition B-roll, and repair footage without costly reshoots or manual frame matching.

Brand marketers and ad creators

Turn product images and campaign copy into polished video ads with a commercially safer workflow.

Social and content production teams

Create short visual assets and variations quickly for campaigns, explainers, and social channels.

Pros

Integrated with Adobe creative workflows
Supports both text and image video generation
Designed around commercially safer source material

Considerations

Generation consumes credits
Video models and unlimited access vary by plan
Results still need editorial and rights review

Adobe Firefly Video Quick Start and Practical Tips

Quick start

1
Start from an image rather than a text prompt when the shot must match existing footage, then add camera motion.
2
Use generative extend on the head or tail of a clip instead of regenerating the whole shot around a gap.
3
Check the generated clip's frame rate against your sequence before importing it into the timeline.

Pro tip

Core tip: short clips hide model weaknesses. Generation cost and artifacts grow with duration, so produce three to five second pieces and cut them together. Keep real people and logos out of the prompt unless you hold the rights, and check branding by hand on any frame that will run as an ad.

Frequently asked questions

01Does Adobe's commercial-training statement cover every model in Firefly?

No. Adobe's FAQ describes training the initial commercial Firefly model on Adobe Stock, openly licensed, and public-domain content. Firefly now includes multiple models, so check the terms for the specific model you select.

02Does a commercially oriented model guarantee every generated clip is cleared for use?

No blanket guarantee follows from the training description. Check the selected model's terms and review prompts, reference assets, and output for third-party rights before using a clip in a campaign.

03Will every exported video automatically include a Content Credential?

Do not assume so. Adobe supports the Content Credentials standard for indicating generative AI use, but verify whether credentials are attached to the specific export and preserved by the next editing or publishing step.