Adobe Firefly Video

Adobe Firefly Video

A commercially safe AI video model for editors and creative teams, with text-to-video, image-to-video, and generative extension

Video Generation ModelAI VideoText to VideoImage to VideoTrial

Adobe Firefly Video is Adobe's generative video model for professional creative work, integrated with Premiere Pro and the Firefly web app. It generates clips from text or images and supports camera motion, frame extension, and intelligent frame interpolation.

Updated

2026-09-03

Platforms

Web / Desktop / Premiere Pro

Freemium

Firefly uses Generative Credits and can be subscribed to separately or included with Creative Cloud plans.Firefly Standard / Pro: approximately $9.99–$19.99/month, with 2,000–4,000 credits for generating video and other content.Pro Plus / Premium: approximately $49.99–$199.99/month, with 10,000–50,000 credits, higher priority, and unlimited generation access for selected video models. Credit consumption and model availability vary by plan; confirm current pricing with Adobe.

* Pricing is for reference only; see the official site for current pricing.

Adobe Firefly Video
firefly.adobe.com

Key Features

  • Text-to-video

    Create short video footage from natural-language creative direction.

  • Image-to-video

    Turn static images into motion assets for campaigns and creative edits.

  • Generative extension

    Create additional frames to repair edits, transitions, and missing footage.

  • Adobe workflow

    Bring generation and editing into established professional post-production workflows.

Best For

Video editors and post-production teams

Extend shots, create transition B-roll, and repair footage without costly reshoots or manual frame matching.

Brand marketers and ad creators

Turn product images and campaign copy into polished video ads with a commercially safer workflow.

Social and content production teams

Create short visual assets and variations quickly for campaigns, explainers, and social channels.

Pros

  • Integrated with Adobe creative workflows
  • Supports both text and image video generation
  • Designed around commercially safer source material

Considerations

  • Generation consumes credits
  • Video models and unlimited access vary by plan
  • Results still need editorial and rights review

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