
Adobe Firefly Video
A commercially safe AI video model for editors and creative teams, with text-to-video, image-to-video, and generative extension
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Explore AI video models for text-to-video, image-to-video, and controllable shots. Compare generation quality, visual styles, creative controls, and suitable production use cases.
How to choose
Text-to-video generates straight from a prompt and explores ideas quickly, but framing and characters vary between takes. Image-to-video starts from a still, keeping composition and identity more consistent. Use the latter when you already have visual references.
Most models bill by generated seconds or credits. Single clips are affordable, but retries add up quickly. Draft in low resolution to check motion and framing, then render finals in high resolution.
Commercial use depends on both licensing and compliance: ownership of the output, advertising use, and AI disclosure rules. Terms differ per platform, so review them before a real campaign.